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30 January 2020
The alliance between Kilgraston School, Hettie’s Teas and T’Go Creative, got closer to boiling point this week.
In a perfect infusion of creative talent, over the last few months, the three parties have been blending their collective talents to produce a unique brand of tea.
“We’ve been involved in the process from start to finish,” said one of the fourteen year olds, “from deciding who the tea was aimed at, which flavours were appropriate and how the packaging should look.” She continued, “It’s all very exciting and has really made us all think hard about marketing and design, it’s been a great opportunity.”
This week saw the whole team come together at the Perth-based design studio to bring together the name (a big secret for now) and conceptual logo, turning it into a marketable brand.
Speaking of the collaboration, Head of Kilgraston, Mrs MacGinty, said: “I’d like to thank Clare and Gary for involving the pupils so closely in this process, listening and interpreting their ideas and suggestions, it really has been a team effort.”
Designed to speed you on your way, the tea is a smooth, but perky, combination of flavours including Chinese Sencha, Liquorice and Lemongrass, which will hopefully get everyone safely over their daily finishing line.
“It’s all come from the girls,” said Clare, “T’Go and I have just added a bit of professional polish, everything has been their idea. Well done girls!”
Blend, name and logo design of the new brand of tea is on course to be launched at the grueling Perthshire Etape Caledonia cycle race on Sunday 17 May, where everyone is welcome to join the team at the Kilgraston/Hettie’s stand.
The project is part of Kilgraston’s Women and Business initiative, which brings industry specialists into the school to speak about their chosen profession.
“Someone put the kettle on..!”
