19 June 2018
This week the Year 8 students had their Enterprise Day challenge. This year, their task was to make, market and sell healthy smoothies, to kick start healthy eating week at School. The students also decided to donate all proceeds from the day to Liberty’s Legacy, a charity funding bone marrow research.
The students were briefed before Enterprise Day by Mr Fernando and Mrs Roberts on budgets and ingredients, so as to reduce food waste and keep costs per team low. Each group was given a budget of £8 to spend in total. The day started with the teams selecting their team leader and other roles, and then coming up with creative team names which included: Tropical Galaxy, Fruit Attack, Schmaker, Groovy Smoothie, Shnabelle and Onflavour. Once this was done the students had to make an A4 leaflet that promoted their company as well as healthy eating. The students were also required to make an infomercial and a jingle to go with it, which allowed them to use their ICT and media skills.
During break time the students carried out market research by asking other students and teachers a myriad of questions to facilitate their marketing and production. With this information in hand, the teams were able to come up with reasonable pricing and appropriate marketing techniques to lure their customers. Afterwards, the teams were sent to the Food and Nutrition room to make their smoothies.
During the second half of lunch the teams began to sell! It was pleasing to see the teams using innovative methods to sell their product, which included charging different prices to different customers and taking the products to the customer when footfall was low. All teams managed to sell out within the first 15 minutes. The girls managed to make £67.45 for their chosen charity. The students then presented their infomercials and jingles along with their powerpoint presentations on how they got on throughout the day. It was very hard for Mr Dodd to judge the teams as they were all exceptional.
Ultimately, team Groovy Smoothie beat team Tropical Galaxy by one point and emerged victorious. Well done to Sarah, Verity, Katie, Ambi and Molly. Congratulations also go to all the teams for their hard work on a very competitive Enterprise Day.