The Girls Go Gold Conference, held at Sherborne Girls on Thursday 19 September, was more than just an event, it was a statement. A statement that women and girls in sport deserve greater recognition, investment, and opportunity. With over 500 attendees from 30 schools, the day was a testament to the power of sport in shaping the next generation of female athletes and leaders. Yet, it was also a reminder of the work still needed to close the gender gap in sport.
Despite progress, the statistics remain stark. Recent research from Women in Sport reveals that by the age of 14, nearly half of girls have disengaged from sport, citing self-consciousness, lack of confidence, and feeling unwelcome in male-dominated spaces. Meanwhile, only 20% of televised sports coverage is dedicated to women’s sport, limiting visibility and role models for young athletes. These figures are not just numbers; they represent missed opportunities, untapped potential, and barriers that must be broken.
The conference tackled these challenges head-on. We explored the importance of representation, equity in funding and media coverage, and the need to reframe sport as an inclusive space for all women. A particularly powerful discussion focused on practical changes that can make a difference, such as the shift from white shorts to darker colours in kits to help women feel more comfortable during their periods. These seemingly small changes have an enormous impact, reinforcing the need to design sport around the needs of women, rather than expecting women to adapt to a traditionally male-dominated model.
Beyond discussions, the day was filled with experiences that brought these themes to life. We stepped inside the world of elite sport, gaining insights into the intensity and camaraderie of the Olympic Village. A talk from PeBe on the significance of sports bras highlighted the often-overlooked link between proper equipment and performance. Olympians shared not just technical expertise but personal stories of resilience, teamwork, and the relentless pursuit of excellence, reinforcing the idea that success in sport is as much about mindset as it is about ability.
The highlight of the day was undoubtedly the keynote address from Clare Balding. With her signature wit and wisdom, she delivered a call for change, urging us to challenge outdated norms, demand equal recognition, and never underestimate the power of sport to transform lives. When I had the privilege of interviewing her in front of the audience, I was struck by her generosity, her authenticity, and her unwavering belief that progress is possible if we are bold enough to demand it.
Girls Go Gold 2024 was more than just a celebration; it was a call to action. Women in sport have fought for decades to be seen, heard, and valued, yet the battle is far from over. As attendees, we left not only inspired but determined. Determined to keep pushing boundaries, to keep advocating for equity, and to ensure that no girl ever feels like she doesn’t belong in sport. Because when we invest in women’s sport, we invest in a future where every girl has the opportunity to thrive, compete, and lead. I feel incredibly fortunate to have been part of such a remarkable event.
Mabel M, Sports Scholar (U6)