9 March 2020
Students from schools and colleges across the UK were set the challenge of designing, branding and planning the launch of a vehicle of the future. The Kingsley team’s winning design for an environmentally-friendly ‘H2O car’ really caught the attention of the judges. Powered by undrinkable water and aimed at families, the car included innovative features such as a built-in vacuum cleaner and mobile device chargers in the front and rear seats. The team also created a logo, strapline and advertising campaign, pledging to give 10% of all profits to charities dedicated to providing clean drinking water and improving water quality around the world.
Team ‘H2O Vehicles’ were invited to the Jaguar Land Rover Experience Centre in Solihull to meet with representatives from the IMI and Directors of Sytner Group, Melvin Rogers and Steve Gough, who sponsored the competition. They were presented with awards and praised for their forward-thinking and creative approach, which took into account both the current automotive climate and corporate social responsibility issues.
Following the awards ceremony, the team enjoyed an exciting off-road driving experience around the centre’s 13-mile test track, learning about the capabilities of the Range Rover Sport as the experienced drivers negotiated some tricky terrain including steep inclines, muddy side slopes, wild streams and a pivoting bridge. The all-girl team also enjoyed talking to IMI representatives about careers in the automotive sector – a sector in which women are still massively underrepresented.
Sarah Bennett, Head of Careers at The Kingsley School, says: “I am very proud that our enterprising girls have been recognised for their innovative thinking in this national competition. We are passionate about empowering young women to fulfil their potential, and for these girls to stand out in a typically male-dominated industry will hopefully inspire girls everywhere.”